Search Engine Optimization (SEO) is the process of optimizing websites and content to rank higher in search engine results pages (SERPs) and drive organic traffic. SEO involves various techniques, including:
### **1. On-Page SEO**
– **Keyword Research:** Finding relevant keywords with good search volume.
– **Title & Meta Tags:** Optimizing page titles, meta descriptions, and headings.
– **Content Optimization:** Creating high-quality, keyword-rich, and engaging content.
– **Internal Linking:** Linking related pages within the website.
– **Image Optimization:** Using proper alt text and compressing images for speed.
### **2. Off-Page SEO**
– **Backlinks:** Getting high-quality links from other reputable websites.
– **Social Signals:** Engagement on social media platforms.
– **Guest Blogging:** Writing articles for other websites to gain exposure and links.
### **3. Technical SEO**
– **Site Speed Optimization:** Ensuring fast-loading pages.
– **Mobile-Friendliness:** Making the site responsive for mobile users.
– **SSL Security:** Using HTTPS for secure browsing.
– **XML Sitemap & Robots.txt:** Helping search engines crawl and index the site.
4. Local SEO
-Google My Business Optimization: Adding business details to Google Maps.
Local Citations: Ensuring NAP (Name, Address, Phone) consistency across directories.
Reviews & Ratings: Encouraging customer reviews to boost credibility.
Overview
- Tuition Type: English Medium
