India’s beauty and wellness sector is witnessing a gradual yet meaningful transformation. Traditionally dominated by brick-and-mortar salons and neighborhood beauty parlors, the industry is now being reshaped by home-service platforms that align with changing urban lifestyles. These platforms, often powered by technology and flexible work models, are altering how personal care services are delivered, accessed, and valued.
Among the newer entrants navigating this evolving space is Thanksmam Salon – Best Home Salon, a salon-at-home beauty services provider founded in October 2024. Based in Greater Noida, the company represents a growing category of businesses that operate without physical outlets, relying instead on mobile professionals and appointment-based service delivery.
The Changing Structure of Beauty Services
India’s beauty market has expanded steadily over the last decade, driven by rising disposable incomes, social media influence, and increased awareness around grooming and skincare. However, the way these services are accessed has begun to change more rapidly in recent years.
Urban professionals, students, and working women increasingly cite time constraints, traffic congestion, and overcrowded salons as reasons for seeking alternatives. The COVID-19 period further accelerated awareness around hygiene and personal space, prompting many consumers to try home-based services for the first time.
Industry observers note that what began as a temporary adjustment has since evolved into a sustained preference for many customers.
Founding and Early Vision
Thanksmam Salon was established on 12 October 2024 by Preeti Kumari, an entrepreneur who identified a gap between customer expectations and traditional salon experiences. Instead of investing in storefronts, the company adopted a service-first approach—deploying trained professionals directly to customers’ homes.
According to people familiar with the company’s early operations, the focus during the initial months was not rapid expansion but operational clarity. Standardized service protocols, hygiene checklists, and professional conduct guidelines were developed to ensure consistency across different locations.
The company operates from its headquarters in Greater Noida and has built a team of around 40 employees, including beauty professionals, coordinators, and backend staff.
Services Designed for At-Home Execution
One of the key challenges for salon-at-home platforms lies in translating in-salon experiences into residential settings without compromising quality. Thanksmam Salon’s service portfolio reflects treatments that are both in demand and adaptable to mobile delivery.
These include nail extensions, eyelash extensions, facials, hydra facials, waxing, threading, and other personal grooming services. All services are carried out using portable equipment and branded products, with emphasis placed on hygiene practices such as sanitized tools and disposable materials where required.
Industry professionals suggest that the ability to maintain quality standards outside controlled salon environments is what separates sustainable players from short-lived ones in this segment.
Expansion Across Multiple Cities
Although relatively young, Thanksmam Salon has expanded its service coverage beyond its home base. As of 2025, the company offers salon-at-home services in Noida, Greater Noida, Delhi, Gurgaon, Faridabad, Ghaziabad, Jaipur, and Lucknow.
This expansion reflects a broader trend where tier-2 cities are emerging as important markets for lifestyle services. Improved internet access, online payments, and growing awareness have enabled home-service platforms to reach customers outside major metropolitan centers.
However, expansion also brings logistical challenges, including travel time, appointment management, and ensuring service reliability across different regions.
Early Performance Indicators
Within its first year of operations, Thanksmam Salon reports serving approximately 1,500 to 2,000 customers. While these numbers are modest compared to large national platforms, industry analysts point out that early-stage service businesses often prioritize repeat usage and customer satisfaction over headline growth figures.
Customer retention, reviews, and referrals play a critical role in shaping local reputation—especially in service categories where trust is a decisive factor.
Employment and Workforce Flexibility
The salon at home model is also reshaping employment dynamics within the beauty industry. Traditional salons typically require fixed working hours and location-based commitments. In contrast, mobile service platforms offer greater flexibility in scheduling and location, which can be appealing to skilled professionals.
For many beauticians, this model allows better control over working hours and income potential. At the same time, companies must invest in training, monitoring, and quality assurance to maintain service standards.
Thanksmam Salon reports internal training processes aimed at skill enhancement, hygiene awareness, and customer interaction.
Digital Presence and Customer Interaction
Without physical storefronts, digital platforms serve as the primary interface between salon-at-home companies and customers. Booking systems, service descriptions, and customer communication are handled online.
Thanksmam Salon maintains official channels across its website and social media platforms, including Instagram, LinkedIn, and YouTube. Industry experts note that transparency in pricing, clear service information, and prompt customer support are essential for building credibility in this space.
Online reviews and word-of-mouth recommendations continue to influence booking decisions significantly.
Competitive Landscape
The salon-at-home segment has become increasingly competitive, with a mix of independent professionals, local salons offering home visits, and app-based aggregators operating simultaneously. This competitive pressure places emphasis on service differentiation rather than aggressive marketing.
Smaller brands often compete by focusing on localized service quality, professional behavior, and customer relationships rather than scale alone.
Market analysts caution that while demand is growing, sustainability will depend on managing operational costs and maintaining consistent service quality across regions.
Women-Led Enterprises in the Service Economy
The emergence of women-led enterprises in service sectors like beauty and wellness is also drawing attention. Entrepreneurship in this space often combines skill-based work with managerial execution, offering opportunities for employment generation at the local level.
Companies like Thanksmam Salon highlight how service-based startups can operate with relatively lean infrastructure while still creating jobs and meeting consumer demand.
Looking Ahead
As India’s urban population continues to grow and lifestyles become increasingly time-constrained, convenience-led services are expected to play a larger role across sectors. The beauty and wellness industry, long dependent on physical locations, appears to be adapting steadily to this change.
Salon-at-home platforms are unlikely to replace traditional salons entirely, but they are establishing themselves as a parallel and increasingly accepted model.
For newer companies, the challenge will lie in balancing expansion with service quality and operational discipline. The long-term trajectory of this segment will depend on how effectively businesses respond to customer expectations in a competitive and evolving marketplace.